CCR

My project, One Flip Away, is a comedy short film about a character named Felipe who teleports to different places every time he flips a coin. He has to complete a kind act to get home, but every time he tries, it backfires. The idea behind the film is to show that kindness is not always easy and that people in today’s world are often quick to be rude rather than help others. Along with the film, I created an Instagram page and a postcard promoting a film festival screening. All of these products were designed to market my film while creating a clear brand identity that's appealing to a teenage and young adult audience. Overall, the project focuses on real social behavior, especially how normalized rudeness has become, while using comedy to deliver a message.

One of the main ways my project represents social groups and issues is by showing normalized and modern behavior. At the beginning of the film, a sequence shows people flipping off the camera, accompanied by a voiceover explaining how being rude has become normal. This immediately sets the tone and shows what issues the film focuses on. The repetition of this action shows how it is almost automatic for people to act impulsively and disrespectfully. The film directly targets a younger audience because it shows situations that happen daily, like overreacting or being rude for no apparent reason. By exaggerating this behavior, the audience is encouraged to reflect on their actions and realize how common it is.

The film's mise-en-scene also showcases representation. The characters are all teenagers wearing casual, basic clothes and are in everyday locations like the mall, a national park, the street, etc. This makes the film feel more authentic and relatable. Besides Felipe, all the characters were wearing neutral tones that matched the aesthetic of the location they were in. For example, Miguel Medina, who plays Danny, wore a green shirt with khaki pants and a khaki-colored bucket hat. This is exactly what a tourist would wear in the wild. Instead of exaggerating them or making them look unrealistic, they look like normal people you would cross paths with daily. Felipe is wearing a bright red hoodie and jeans. Although the outfit is basic, the bright red hoodie is eye-catching, making the audience's attention go straight to him. I also used a diverse cast, like Eddie Oliver, who's from India, or Iza Carrasco, who's from Venezuela, which connects more communities without making their identities the main focus. The audience doesn’t know where the characters are from, but you can just tell that they are all from different countries. This casually adds representation rather than feeling forced. Because of this, the audience can see themselves in the characters and connect more with the story.

All the elements in my production work together to create a strong sense of branding. Color was the main way I created the brand. I consistently used the bright red from Felipe's hoodie and the same fonts across Instagram and the postcard. This creates a clear visual identity that the audience can recognize. For every post, I paired the bright red text with neutral colors for the backgrounds. The postcard has the same neutral background and bright red title. The title “One Flip Away” is also shown in a bold, consistent font across the poster, Instagram posts, and postcard. This repetition helps everything feel connected and professional, which is an important part of branding.

Symbolism also plays a big role in creating this brand. The coin is a really important symbol. It is what makes Felipe get teleported. We use this idea in marketing too. The audience can think of the coin when they think of the film. I made some merchandise, like the hoodie and glasses that Felipe wears, and put the penny on both flyers. These things make the film feel real and help people remember it. When people see these things, they can think of the film.

The Instagram page is a part of how all my products work together. I post all kinds of things, like teasers, "coming soon" posts, and behind-the-scenes content. All of these posts look the same because they have the same colors and font. I also use the captions and hashtags so everything looks connected. This is what real film marketing looks like. It makes the project look professional. It makes people think that the project is complete and well thought out.

I designed my products to engage the audience in various ways. One way is through the media. The Instagram page gets people excited by posting teasers and captions that make them curious. These posts make people want to keep following the page to see what happens next. The short videos, like the one of Phoebe falling, are funny and easy to share. This helps get more people to see them and interact with the page.

The film is also relatable, which helps people engage with it. The situations in the film are things that happen in life, like helping someone or talking to strangers. This makes it easy for people to connect with what's happening. The behind-the-scenes posts and bloopers also help with this by showing how the film was made. The approach makes the project feel more personal and makes people feel like they are a part of it.

I did a lot of research to make my project. I looked at comedies like the short film Skipped. They often use repetition, escalation, and awkward situations to be funny. I used these things in my film by having Felipe fail a lot before succeeding. This keeps the story interesting. Follows a pattern that people are used to.

At the time, I tried to do some things differently. In a lot of films, the main character succeeds right away, or their actions have good results right away. In my film, failure is what happens a lot. It takes time to succeed. This makes the story feel more real. Adds more meaning to the message. It shows that growing and changing take time and effort, which is something people can understand.

I also researched how films are marketed in the media. I saw that film pages often have teasers, cast introductions, and behind-the-scenes content with a consistent look. I used these ideas on my Instagram page to make it look professional. I kept the tone casual so it would connect with my audience, which is teenagers. This balance helped my project feel real and engaging.

Overall, my project shows that being rude is now normal, but it also shows that being nice is still important, even when it's hard. Through branding, relatable content, and comedy, all of my products work together to make a project that is strong and important. The point is clear: small things matter because you can always change your mind with one flip. The movie, the products, and the Instagram page all help to get this point across. The coin, the hoodie, and the glasses are all part of the movie's brand.